Okay, 360interactive has had it’s own way for far too long. In recognition of the fact that there are other media out there we’ve built a blog for the whole of media360.
All updates can now be found at the fresh new wordpress address:
http://mediathreesixty.wordpress.com/
Read the teams updates on Television, Press, Magazines, Cinema, Radio, Outdoor (and yes, Digital too) and more.
See you there.
A new report from Forrester Research shows that many factors besides ad formats influence campaign results. For display media, size definitely matters; larger ads are harder for end users to ignore. Rich media ads also generate more awareness and response from users than static ones. The four interrelated elements – creative, placement, targeting, and ad format – are also crucial in optimizing online campaign performance.
The Yahoo!Xtra portal, a joint venture between Yahoo and Telecom, is proving its mettle, moving from a $3.32 million loss in 2007 to a $1.58 million profit for the year ended December 2008.
Revenue grew from $5.63 million for the company’s 10 months of operation in 2007 to $8.2 million for the full year 2008. Expenses fell from $9.1 million to $7.1 million for the same periods.
Read the rest of the story here:
