Forrester Research Article on Digital Ad Formats

A new report from Forrester Research shows that many factors besides ad formats influence campaign results. For display media, size definitely matters; larger ads are harder for end users to ignore. Rich media ads also generate more awareness and response from users than static ones. The four interrelated elements – creative, placement, targeting, and ad format – are also crucial in optimizing online campaign performance.

Getting more out of online ads June 09