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	<title>360interactive's WorldView</title>
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	<description>Fresh digital media</description>
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		<title>360interactive's WorldView</title>
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		<title>The full media360 blog is now live</title>
		<link>http://360interactive.wordpress.com/2009/06/27/the-full-media360-blog-is-now-live/</link>
		<comments>http://360interactive.wordpress.com/2009/06/27/the-full-media360-blog-is-now-live/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 00:46:10 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=850</guid>
		<description><![CDATA[Okay, 360interactive has had it&#8217;s own way for far too long.  In recognition of the fact that there  are other media out there we&#8217;ve built a blog for the whole of media360. All updates can now be found at the fresh new wordpress address: http://mediathreesixty.wordpress.com/ Read the teams updates on Television, Press, Magazines, Cinema, Radio, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=850&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Forrester Research Article on Digital Ad Formats</title>
		<link>http://360interactive.wordpress.com/2009/06/24/forrester-research-article-on-digital-ad-formats/</link>
		<comments>http://360interactive.wordpress.com/2009/06/24/forrester-research-article-on-digital-ad-formats/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 02:45:45 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=846</guid>
		<description><![CDATA[A new report from Forrester Research shows that many factors besides ad formats influence campaign results. For display media, size definitely matters; larger ads are harder for end users to ignore. Rich media ads also generate more awareness and response from users than static ones. The four interrelated elements &#8211; creative, placement, targeting, and ad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=846&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Yahoo!Xtra Shows a Profit</title>
		<link>http://360interactive.wordpress.com/2009/04/29/yahooxtra-shows-a-profit/</link>
		<comments>http://360interactive.wordpress.com/2009/04/29/yahooxtra-shows-a-profit/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 04:12:43 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=838</guid>
		<description><![CDATA[The Yahoo!Xtra portal, a joint venture between Yahoo and Telecom, is proving its mettle, moving from a $3.32 million loss in 2007 to a $1.58 million profit for the year ended December 2008. Revenue grew from $5.63 million for the company’s 10 months of operation in 2007 to $8.2 million for the full year 2008. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=838&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>RADIO STATION SURVEY SUMMARY – T1 2009</title>
		<link>http://360interactive.wordpress.com/2009/04/22/radio-station-survey-summary-%e2%80%93-t1-2009/</link>
		<comments>http://360interactive.wordpress.com/2009/04/22/radio-station-survey-summary-%e2%80%93-t1-2009/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 22:27:41 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=831</guid>
		<description><![CDATA[The following information is provided courtesy of The Radio Bureau. For more information please get in touch with Dale or John. Key radio changes this research period : • Mike Hoskings inherited Newstalk ZB Breakfast from Paul Holmes. • Paul Holmes became host of Newstalk ZB Saturday Breakfast. • Jason Gunn became the host of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=831&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mediathreesixty</media:title>
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		<title>April Update</title>
		<link>http://360interactive.wordpress.com/2009/04/07/april-update/</link>
		<comments>http://360interactive.wordpress.com/2009/04/07/april-update/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 23:57:00 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=768</guid>
		<description><![CDATA[Dales Bits: This month Dale looks at recent announcements from TVNZ and assesses the impact for advertisers. He also has a brief look at the latest video on demand numbers from TVNZ and Mediaworks. With high speed broadband becoming a reality, Rebecca looks at the leading online video advertising options. Two of New Zealand&#8217;s largest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=768&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">becky1</media:title>
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		<title>Digital News for March 2009</title>
		<link>http://360interactive.wordpress.com/2009/03/04/digital-news-for-march-2009/</link>
		<comments>http://360interactive.wordpress.com/2009/03/04/digital-news-for-march-2009/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 21:50:46 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[NZ Website News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising spend]]></category>
		<category><![CDATA[tivo]]></category>
		<category><![CDATA[TVNZ Breakfast]]></category>
		<category><![CDATA[TVNZ Gadgets]]></category>
		<category><![CDATA[TVNZ Paul Henry]]></category>
		<category><![CDATA[TVNZ Pippa Wetzell]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=736</guid>
		<description><![CDATA[26 March Update:  TVNZ have made several announcements this week, selling regional advertising on Sky digital, putting TVNZ 6 and 7 on Sky, but the biggie was this announcement &#8211; they&#8217;re bringing  TiVo to New Zealand. The advertising figures for 2008 are out.  Find out who&#8217;s up and who&#8217;s down here. Stuff.co.nz has relaunched.  Find [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=736&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>February 2009 &#8211; how&#8217;s the market treating you?</title>
		<link>http://360interactive.wordpress.com/2009/02/03/february-2009-hows-the-market-treating-you/</link>
		<comments>http://360interactive.wordpress.com/2009/02/03/february-2009-hows-the-market-treating-you/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 23:39:13 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=570</guid>
		<description><![CDATA[360interactive is a locally owned, independent online media planning and buying agency.  Our job is to keep up with trends in the media area and translate these into actionable tools for our clients.  To help with the information flow, we have established this blog.  Have a read and of course, get in touch if you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=570&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Silly season blog update</title>
		<link>http://360interactive.wordpress.com/2008/12/09/516/</link>
		<comments>http://360interactive.wordpress.com/2008/12/09/516/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 22:38:55 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=516</guid>
		<description><![CDATA[What&#8217;s putting the tinsel on our Christmas tree this month:  Microsoft channels Facebook in an audacious attempt to redefine social networking.  Dale’s commentary on TVNZ’s new season launch.  The Noelle McCarthy plagiarism story has been rumbling away for weeks, but have the mainstream media missed another attribution failure?  If MySpace.com was a country how would [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=516&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">we did not take this photo - it came from writersfestival.co.nz</media:title>
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		<title>Google Street View launches in New Zealand</title>
		<link>http://360interactive.wordpress.com/2008/12/02/google-street-view-launches-in-new-zealand/</link>
		<comments>http://360interactive.wordpress.com/2008/12/02/google-street-view-launches-in-new-zealand/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 20:43:00 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=434</guid>
		<description><![CDATA[Online street-level imagery to help New Zealanders travel, shop, and learn. Auckland, New Zealand, 2 December 2008 Google today announces the launch of Street View on Google Maps in New Zealand: maps.google.co.nz/streetview. Street View is a new feature for Google Maps that lets internet users view and navigate 360 degree street-level imagery of New Zealand&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=434&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Tilting at an Online Windmill</title>
		<link>http://360interactive.wordpress.com/2008/11/26/tilting-at-an-online-windmill/</link>
		<comments>http://360interactive.wordpress.com/2008/11/26/tilting-at-an-online-windmill/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 00:13:22 +0000</pubDate>
		<dc:creator>mediathreesixty</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[TVNZ Breakfast]]></category>

		<guid isPermaLink="false">http://360interactive.wordpress.com/?p=424</guid>
		<description><![CDATA[In a recent guest editorial  for the Interactive Advertising Bureau, Matthew Duder from eboss sought to rally publishers to the cause of justifying higher prices for their online display advertising. Some of the points Matthew made (which, to be fair, have been articulated by many of my publishing acquaintances) left me feeling a bit empty. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=360interactive.wordpress.com&amp;blog=3722599&amp;post=424&amp;subd=360interactive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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