How Google AdWords can benefit your business

More and more of our clients are using us (and Google Adwords) to drive traffic to their website.  The process of setting up a campaign often sounds scary at first but the benefits are real and measurable.

I have outlined the workings of it below but if you want a hand scoping out a campaign drop me a line on john@360interactive.co.nz

 

Thanks to Google’s handy online learning centre we can bring you this following guide to their search engine marketing product google Adwords:

What are the benefits of having a paid advertising program on a search engine?
AdWords advertising lets you:
+ Target your ads specifically to people who are looking for your products or services.
+ Avoid showing your ads to users who aren’t likely to purchase from you.
+ Obtain the maximum return on your advertising investment.

What is it?
As a search engine, Google gathers and organizes information from the Internet, then makes it available to online searchers.

Users can simply visit the Google homepage, enter a search query and click Google Search. Google returns a variety of search results — including lists of files, articles, documents, and websites.

Search results appear on the left side of the page. It’s important to note that Google doesn’t accept payment to place websites or documents in search results. However, advertisers can purchase Google AdWords ads, which appear on the right side of the page, and sometimes above the search results.

Google AdWords offers a variety of ad formats. The most common format is text ads, followed by image (and animated) ads. Additional formats available include video ads, local business ads, and mobile ads.

How much does it cost?
AdWords doesn’t have a minimum spending requirement — just a nominal, one-time activation fee. You set your spending limits, depending on your advertising goals. In addition, you pay only for clicks or impressions that your ad receives. You can control your cost by working with us to set a daily budget.

How keywords work?
Keywords trigger ads. Ads influence clicks. And clicks bring you business. Or that’s the general idea. Since keywords start this advertising food chain, it’s important that you choose keywords relevant to your business from the get go.

Keyword creation involves a five-step process: expand, group, match, scrub, and test and refine. Your first step is to come up with as many relevant keywords as possible. You can list any keywords that you think users might search for to find your product or service. Then we can expand that list by using Googles keyword help tools.